When Elsawear was launched, there was no hesitation in bringing the products into my stock. The innovation with leak-proof seams, lace and with comfortability in focus, it felt obvious. In addition, Elsawear invests in more daring and fun colors such as sage or orange. The bold variation of colors are adding a cheerful accent to today’s Swedish market.
"I was in the middle of sewing my own boxer model but canceled the plans immediately when I saw the Helsinki model. An eye-catching, comfortable, colorful, and reliable line of period panties were really a missing segment on the market and now there it is."
Since her daughter was born, she has been committed to a more eco-continuous lifestyle."A lot of thoughts about what I can do to leave my child with the best possible conditions on the planet when I'm no longer around."
Follow @heltlogiskt for lots of tips on how to live your life more environmentally conscious.
Linnéa lives with her husband Mattias and daughter Melodie in Karlstad. She studies full-time to become a middle school teacher and at the same time she runs an eco-shop. In her free time, she likes to sew, adventures with her family, and work non-profit with the Blöjupproret, which is Sweden's association for EC, cloth diapers and early potty training.
It all started when her daughter was born in 2020 and Linnéa’s concerns were growing about ecological problems and the natural world. She had lots of thoughts about what she could do or change to leave her daughter with the best conditions possible on this planet when she would no longer be around. Then she started her own cloth diaper brand Lilbus. She sewed diaper covers, inserts and other reusable products. Over time, the interest in organic products and the climate issue grew and she felt that she wanted and could do even more for the environment. So, a year later she started Heltlogiskt, an eco-conscious web- and physical eco-store in Karlstad where she sells a significant variety of Swedish, climate-smart products. Lilbus has become a part of the company where she now creates all the designs but manages the production in a factory.
You can check out her website and product selection, like cloth diapers, hand made eco soaps, dolls, organic candles and so much more.
https://heltlogiskt.se/
In the future, her goal is to expand the business further as long as she finds it fun, and motivating as much as it does now. She wants to see a more eco-conscious world where reusable products are the norm. That is precisely why she collaborates with Swedish companies that are heading in the same direction and sharing the same principles as she does.